Dog Days of Summer- L’Oreal’s Because Your Dog is Worth It, Too!

One of our favorite days of the year is L’Oreal’s Because Your Dog is Worth It, Too.  An annual event held in Cranbury, NJ,  it raises money for Susan G. Komen for the Cure.  As of 2010, over $500,000 had been raised towards finding a cure for  breast cancer. It’s a wonderful event, put on entirely by volunteers at L’Oreal, in honor of their co-workers who were some of the millions of people who are diagnosed with breast cancer.  Thousands of humans and dogs attend the event, which houses hundreds of pet vendors.  The vendors have samples and sell lots of doggie items.  There are rescue groups, pet food companies, trainers, doggie daycares, pet stores, apparel companies, and anyone else you can think of!

Today we attended Because Your Dog is Worth It, Too for the fourth year in a row and it was the best year yet! It was raining when we woke up and when we jumped in the car, but a little rain never stopped the Aussome Aussies!  In fact, I think they prefer the mud!  Plus, the cloudy weather meant it wouldn’t be as hot as it normally is at the event.  We lucked out, and when we pulled into the parking lot (where we got the closest spot ever, thanks to the inclement weather!) the sun came out!  The weather cleared, the mud was negligible, and there was no humidity all day.  It was absolutely perfect!

We spent almost five hours at the event and it was aussome, as always.  We came home with lots of free pet food samples, which Dublin and Bailey love, and we made some purchases.  We are so looking forward to receiving our Doodie Packs, which will be embroidered with the dogs’ names.  Plus, they will be hunter orange, so they are perfect for hiking during hunting season! No big box manufacturer here- Kristin Elliott, the inventor, took the time to measure both Aussies and make sure they got the perfect backpack.  It should arrive in 2 weeks or so and we can’t wait!

The dogs loved all of the attention they got throughout the day, plus they got a chance to swim in some of the many doggie pools set up by the volunteers at L’Oreal.  Bailey and Dublin met lots of people and received a lot of “oohs” and “aahs”.  A blue merle and red merle Aussie always attract a lot of attention because they don’t have the typical dog coloring, so when they are together it’s a double-whammy!  Plus, we met tons of other Aussies, too!  The Aussome Aussies met and loved a mini Aussie named Willow, a stock dog named Skye, and a few others.  Plus, we ran into Finnegan, an Aussie boy we met least year when he was a puppy!  He grew up a lot!

I want to thank all of the volunteers at L’Oreal who did such a fantastic job today.  They dealt with the inclement weather, the parking issues, the thousands of people and dogs, and all of the logistics of holding an event of this size.  They were all gracious, helpful, and chatty when we were walking around.  They do an amazing job!

Some pictures from today:

Dublin and a few other Furry Angels Therapy Dogs!

Checking out the big pool!

A mini Aussie friend!

dock diving!

Taking a break under the Tumbleweed & Eddie’s tent! The Aussome Aussies were recognized by the very nice Tumbleweed and Eddie’s people!

It’s important to stay hydrated!

She loves bubbles!


more swimming!

She froze and couldn’t climb the stairs to get out. After 10 minutes, Chris had to lift her out.

very tired on the way home!

Yay for a wonderful day for a wonderful cause!


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